THEY WANTED A TERRIFYINGLY BIG LAUNCH… ok
WAIT FOR IT
HOTEL DRÁCULA
IMMERSIVE EXPERIENCE
BEST IN EUROPE
KEY OBJECTIVES
01 · A campaign focused on a broad, standard audience
02 · Launching Europe’s biggest virtual reality in Madrid
Hotel Drácula is a concept we are all familiar with, whether we are children, adults or a little older. For our campaign, we wanted to explore all channels of content creators; offering profiles from 10 to 200 K followers
We identified three verticals related to the campaign: lifestyle, time out and plans for Madrid. Influencers were asked to create jovial and dynamic content through Instagram stories, suitable for all audiences, but putting themselves in the role of the terrifying Dracula. Our campaign encouraged the creators to view the content as an artistic exaggeration of their unique horror story through virtual reality goggles and undoubtedly succeeded in giving their audiences the incentive to visit the experience
engagement
achieved
ORGANIC RESULTS
10 · Influencers activations
2.7M · Total reach
3M · Total impressions
603K · Total engagement
122 · Content shared
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